
I shape user experiences into growth stories with measurable impact
I believe great design goes beyond pixels and wireframes—it's about understanding the human story behind every interaction. I combine hands-on design craft with team leadership to create meaningful digital experiences that connect, engage, and inspire.
Check my work Let's talk (hello@roha.me)My recent work
Plutora Design System
01
Transforming the merchant portal with a user-first approach

Plutora Design System
02
Optimising the checkout process for higher conversions

Practera Analytics
03
Adding intelligence to the skill creation process

Practera Self-service
04
Streamlining the experiential learning creation process

Practera App
05
Enhancing and renovating an online learning app

Plutora Release Intelligence
06
Increasing software delivery intelligence

Plutora Design System
07
Setting the strategy to implement a design system
