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Hello! I'm Rod Haverbeck - Lead product designer

I shape user experiences into growth stories with measurable impact

I believe great design goes beyond pixels and wireframes—it's about understanding the human story behind every interaction. I combine hands-on design craft with team leadership to create meaningful digital experiences that connect, engage, and inspire.

Check my work Let's talk (hello@roha.me)

My recent work

Plutora Design System
01 Transforming the merchant portal with a user-first approach
Case Study cover Plutora Design System
Plutora Design System
02 Optimising the checkout process for higher conversions
Case Study cover Plutora Design System
Practera Analytics
03 Adding intelligence to the skill creation process
Case Study cover Plutora Design System
Practera Self-service
04 Streamlining the experiential learning creation process
Case Study cover Plutora Design System
Practera App
05 Enhancing and renovating an online learning app
Case Study cover Plutora Design System
Plutora Release Intelligence
06 Increasing software delivery intelligence
Case Study cover Plutora Analytics
Plutora Design System
07 Setting the strategy to implement a design system
Case Study cover Plutora Design System