Roha - Rodrigo Haverbeck

Hello, i'm Rodrigo Haverbeck
Digital Designer
Right now in Sydney

Making magic, wait a moment please...
↓ My lastest works
Plutora Website Plutora Website Mobile

Plutora

Since 2016, I'm managing the digital and creative team in Plutora, a technology start-up based on the USA with offices in Sydney and London. I continuously improve the performance of the digital channels, running A/B testing and user testing taking gathering important qualitative and quantitative data to make decisions. Also, I implement the strategy to evolve our brand into a unique and modern personality that matches our market.

  • Branding
  • Strategy
  • Creativity
  • Art Direction
  • UX/UI
  • HTML
  • JS/Jquery
  • SEO
Plutora website >
Top Things To Do - Home Top Things To Do - Mobile Home

Top Things
to do

After traveling around the world during 2015, I decided to start a new project with the aim of enhancing tourism in Latin America. The first stage for Top Things to Do is designed to give users relevant content about the most important destinies in every country, inviting them to live new experiences and to share theirs as well. The final objective is to re-invent how do you approach tourism across the digital world and to connect people to create unique experiences.

  • Idea
  • Branding
  • Art Direction
  • Information Architecture
  • UX/UI
  • HTML
  • JS/Jquery
Top Things To Do website >
What did you Say? Iphone Screenshot What did you Say? Iphone Screenshot What did you Say? Iphone Screenshot

What did you say?

All began as experiment. I always had the idea of making a game where people have to put their grammar to test in a fun and playful manner; therefore, I developed this web page during my spare time. During first month after launched, it reached more than one million unique visits in an organic way, generating so much interest that it was covered in press, written as well as digital, and I even was invited to exhibit my experience to students from graphic designer career.

  • Idea
  • Branding
  • Illustration
  • Art Direction
  • Information Architecture
  • UX/UI
  • HTML
  • JS/Jquery
What did you say? Website >
Ipad White Undeground Kingdom Screenshot Undeground Kingdom Screenshot Undeground Kingdom Screenshot Undeground Kingdom Screenshot

Underground Kingdom

Nostalgic was the motivation for this project; the challenge, doing a digital remake of “Choose your own adventure” books. Underground kingdom, original title from 1983 was chosen. After a successful Kickstarter campaign, we re-invented the reading experience, one where lectors are caught within the book, due to interactive illustrations and an intuitive user interface, everything with the purpose of fomenting reading on children.

  • Branding
  • Art Direction
  • Information Architecture
  • UX/UI
  • HTML
  • JS/Jquery
Underground Kingdom Website >

GamezStore

One of the biggest challenges is creating a good e-commerce site, due to high importance that user interface and user experience have when making an online purchase. The objectives for the analytic and creative proposal for Gamerzone are centred in having a clear and orderly information architecture, a intuitive user interface, and keeping a layout simple and clean, that tempt customers to buy products; everything of course, followed by something very important as is the perfect running in Mobile devices. Therefore, you can generate a smooth and efficient shopping experience.

  • Visual Design
  • Information Architecture
  • UX/UI
  • HTML
  • JS/Jquery
GamezStore Prototype >

About me

I’m a digital designer with 13 years of experience. I was born in Chile, in 1982. During 5 years, I had my own agency and after that, I have been working in other agencies heading the creative area. In practical, my experience had covered all the phases of digital projects, during which I have managed teams and projects from different size and always achieving excellent results. At this time, I’m developing some personal projects, working as a freelance and doing some consulting.

I’m passionate about innovation, creativity, good design, to generate unforgettable experiences in the digital world and for human behavior. I declared my self as a self-taught person in most of my knowledge, even though I’m actually validating and enhancing with some formal studies.

I declared my self as a Entrepreneur as well, as I’m always creating a giving new ideas. I like to conducting experiments, learn new techniques and put my ideas or insights to test. Here you can find some of these experiments, ones with more success than others, however to show them all is worthy. You can have a look to my resume or LinkedIn in page to know a little bit more about my career.

Knowledge

  • Branding
  • Illustration
  • Visual Design
  • Information Architecture
  • UX/UI
  • HTML/CSS
  • JS/Jquery
  • Project Managment
  • SEO

Let's Talk

If you want to talk about my projects, or you need any help with yours, please don’t hesitate to contact me hello@roha.me.